Powell Peralta

Powell Peralta is one of the most iconic brands in skateboarding history, founded in 1978 by skater George Powell and visionary Stacy Peralta. Pioneers of the Bones Brigade team — featuring legends like Tony Hawk, Rodney Mullen, and Steve Caballero — the company helped shape modern skate culture with groundbreaking boards, innovative technology (like the Bones wheels), and influential skate videos throughout the 1980s and beyond. Known for its bold graphics and deep legacy, Powell Peralta remains a symbol of creativity, performance, and formative skate history.